Discover the Hottest Emerging CPG Brands
Meet the passionate makers behind the products you’re unboxing. Learn their stories, what drives them, and why these standout brands deserve a spot on your shelf.
Product Founders
Dawnbreaker
Maple Protein Oatmeal
Scott Turner & Nicholas Lagonia set out to raise the standard of breakfast. Their Maple Protein Oatmeal delivers 16g protein, just 4g sugar, and organic oats in three minutes. Clean-label, high-performing, and top-rated on Yuka, it’s everyday fuel built for modern routines.
dawnbreakerfoods.com
dawnbreakerfoods.com
Pilsudski
Dill Pickle Mustard
Mike Marcinko carries forward a family mustard tradition dating back to 1977. Pilsudski’s Dill Pickle Mustard blends fresh dill, garlic, and bold flavor in a small-batch, gluten-free recipe. Recognized on Oprah’s Favorite Things, it elevates sandwiches, grilling, and everyday meals.
pilsudskimustard.com
SuperSeedz
Sea Salt Pumpkin Seeds
Chef and mom Kathie Pelliccio started roasting pumpkin seeds in her kitchen to fix a boring salad. Today, SuperSeedz Sea Salt delivers dry-roasted, hull-less European seeds with 8g protein and satisfying crunch. Simple ingredients, no frying, just clean, savory snacking.
superseedz.com
superseedz.com
ONOIN
Original Onion Spread
Marc Brown created ONOIN after getting tired of chopping onions for every meal. Made with chopped onions and 100% olive oil, this shelf-stable cooking starter delivers bold, fresh flavor without preservatives. One scoop replaces the knife and brings real depth instantly.
The Cumin Club
Dal Tadka
Founders Ragoth Bala, Harish Visweswaran, and Kirubhanandan Rajagopal bring authentic regional Indian flavors to life. Their Dal Tadka is preservative-free, chef-crafted in India, and ready in minutes with hot water. Homestyle comfort meets modern convenience without sacrificing tradition.
Mamame
Original Tempeh Chips
Alvina Chun and Liz Kang reimagined tempeh into a craveable, crunchy snack. Made from fermented black-eyed peas, Mamame Tempeh Chips are vegan, soy-free, high in protein, and NEXTY-nominated. Nutty, earthy, and allergen-friendly, they bring plant-based snacking forward.
Vitaminis
Immune Support Vitamin C
Leslie Danford created Vitaminis to replace pills and sugary gummies with something clean and enjoyable. These juice-based immune shots deliver vitamin C, zinc, and magnesium with no added sugar. Functional nutrition meets simple ingredients in a convenient grab-and-go format.
Absurd Snacks
Maple Cinnamon Crunch Mix
Grace and Eli built Absurd Snacks to make inclusive snacking joyful. Their Maple Cinnamon Crunch Mix is top-9 allergen free, plant-based, and naturally sweetened with maple syrup. Packed with protein and fiber, it delivers flavor and peace of mind together.
absurdsnacks.com
DEFI
Milk Chocolate Peanut Butter
Tatyana Jones launched DEFI to bring indulgence and performance together. Made with sprouted buckwheat, milk chocolate, peanut butter, and protein crisps, these bites deliver crunch and nourishment in one. A female-founded brand supporting women-run businesses through every purchase.
defisnacks.com
defisnacks.com
Terranean
Sea Salt Pita Chips
Tina Chamoun honors her Lebanese heritage with twice-baked pita chips seasoned with hand-harvested sea salt from Anfeh. Light, crisp, and non-GMO verified, Terranean delivers tradition in every bite. Recognized by Good Housekeeping, these chips elevate everyday snacking.
Pacific Soul
Yellow Dragon Fruit Crunchy Bites
Carolina Ramirez-Nogales and Oliver Pinto Bautista showcase the vibrant power of yellow dragon fruit. These crunchy superfood bites offer natural prebiotics, fiber, antioxidants, and magnesium. Sweet, floral, and nutrient-rich, they bring global fruit innovation into modern wellness snacking.
Cassavida
Crunchy Garlic Cheese Bites
Carlos and Christina Schenstrom share Bolivian culinary heritage through Cassavida. Inspired by traditional cuñapés, these gluten-free garlic cheese bites are made with cassava starch and grass-fed cheese. Crunchy, savory, and regenerative-minded, they deliver culture and craftsmanship in every bite.
Keya’s Snacks
Black Salt Potato Chips
Chef Keya Wingfield transforms Indian black salt into a bold, tangy potato chip. Made with American potatoes and single-origin spices, these vegan, gluten-free chips balance cultural heritage with clean ingredients. Award-winning and deeply personal, they celebrate flavor with purpose.
Blobs
Sour Gummy Candy
Mike Schanbacher and Nicholas Kheny built Blobs to redefine low-sugar candy. Their sour gummies are vegan, free from artificial dyes and sugar alcohols, and deliver bold, super-tart flavor with just 2g sugar. Real candy, thoughtfully made.
The CPG Insider Box
Who It’s For
We handpick top-tier CPG products based on innovation, brand potential, and your quiz preferences.