Discover the Hottest Emerging CPG Brands
Meet the passionate makers behind the products you’re unboxing. Learn their stories, what drives them, and why these standout brands deserve a spot on your shelf.
Product Founders
Crisp Power
Protein Pretzels
Gilad spent more than 25 years mastering pretzels before creating Crisp Power. Their Protein Pretzels pack up to 28g protein, 10g fiber, and bold crunch with no artificial ingredients. Better-for-you snacking without compromising flavor.
crisppower.com
crisppower.com
Baobab
Superfruit Bites
David Bruck launched Baobab Superfruit Bites to introduce Africa's "Tree of Life" to everyday snacking. Wild-harvested and organically grown, these chewy bites deliver naturally tangy flavor while supporting sustainable harvesting communities across Southern Africa.
baobabfoods.com
Kelsi's
Brownie Batter Bite
Inspired by her mother's wellness journey, Kelsi Peter created wholesome treats that taste indulgent. Brownie Batter Bites combine real ingredients, rich chocolate, and raspberry for a naturally satisfying snack without refined sugar.
kelsis.shop
kelsis.shop
(P)RiND
Tomato Basil Rind Pops
After discovering the nutritional power of Parmesan rinds, Matteo Caloia and Kai Wals transformed them into crunchy snacks. Tomato Basil Rind Pops combine aged Parmesan rinds, sun-dried tomatoes, and fragrant basil for a bright, savory crunch with real cheese and clean ingredients.
Norse Chips
Beef Tallow Potato Chips
Inspired by Norse traditions, Michael Hansen created potato chips fried in premium beef tallow instead of seed oils. Rich, crispy, and boldly flavored, they're crafted with simple ingredients and sustainable sourcing.
Joolies
Sour Dates
For nearly two decades, David Kohl and Greg Willsey have grown organic Medjool dates in California. Sour Dates transform naturally sweet fruit into a chewy, tangy snack packed with fiber, potassium, and simple ingredients.
BEEST Snacks
Crunchy Jerky Chips
Engineers Lucas Prado and Nicole Ruiz reinvented protein snacking with patent-pending Jerky Chips. Made from real beef, lime juice, and spices, each bag delivers exceptional crunch with 48g protein and zero sugar.
Caulitos
Nacho Puffs
Inspired by healthier snacks for their daughters, Joey Rosa and Thai Lan Tran created baked cauliflower puffs with bold nacho flavor. Made with avocado oil and wholesome ingredients, they're gluten-free, dairy-free, and irresistibly crunchy.
absurdsnacks.com
Roots Chips
Purple Potato Chips
Farmers Ladd and Zoey Wahlen grow regeneratively farmed Idaho purple potatoes for every batch. Cooked in pure beef tallow, these kettle chips deliver rich flavor, vibrant color, and an unforgettable crunch.
defisnacks.com
defisnacks.com
New Primal
Honey BBQ Snackmates
Jason Burke founded New Primal to make protein snacks cleaner and more delicious. Honey BBQ Snackmates combine all-natural chicken, 5g protein, and kid-friendly flavor in a convenient, lunchbox-ready snack.
Pura Soda
Seville Orange Soda
Greig Jansen brought soda back to basics with real cane sugar and fruit extracts. Seville Orange Soda delivers crisp citrus flavor, balanced sweetness, and carbon-neutral production for a better way to sip.
Green Sahara
Savory Spices
After moving from Nigeria, Derin created Green Sahara to share authentic African flavors with more kitchens. Savory Spices blend traditional North African seasonings into bold, vibrant chips inspired by home.
greensaharabrands.com
Talk Back Snacks
Spicy Shortbread
Father-and-son duo Mat Thalakotur and Aarav bake globally inspired shortbread that tells a story. Their Spicy Shortbread blends rich chocolate, cinnamon, and ancho chile into a buttery cookie with gentle warmth.
The CPG Insider Box
Who It’s For
We handpick top-tier CPG products based on innovation, brand potential, and your quiz preferences.
Ready to get ahead of the next CPG trend?
Choose your box. Personalize your picks. Unbox delicious products.
Curated by Foodbevy. Delivered by Joyful Co.