Discover the Hottest Emerging CPG Brands
Meet the passionate makers behind the products you’re unboxing. Learn their stories, what drives them, and why these standout brands deserve a spot on your shelf.
Product Founders
N/UM
Red Wine & Buchu Salt
Red Wine & Buchu Salt
Founded by Awa Kone and Chef Kudzai Bingepinge, N/UM celebrates Africa’s rich culinary heritage through gourmet salts. Inspired by traditional harvesting techniques and regional flavors, the brand brings African craftsmanship to modern kitchens, helping home cooks elevate everyday dishes with distinctive, bold seasoning.
n-umorigins.co
n-umorigins.co
Raazi TeaPeppermint Tea/Ginger Turmeric
Founded in 2024 by Arjun Narayen, Raazi Tea began as a small tea stand at Brooklyn’s Fort Greene farmers market. Inspired by the Hindi meaning of “Raazi,” or satisfied, the brand celebrates tea as a simple way to slow down and be present.
raazitea.com
FruiterFruit Candy
Fruit Candy
Founded by Mary Winowiecki and Fiebing, Fruiter celebrates the Great Lakes region with candy made from real fruit sourced from local farmers. With dried fruit as its star ingredient, the brand delivers sweet and sour treats with vibrant flavor and no artificial ingredients.
fruiter.com
Masala Gossip
Tikka Masala Sauce
Founded by Dhara Gad, Masala Gossip draws inspiration from her childhood in Punjab, India, where cooking with family shaped her love of food. Today, she creates approachable simmer sauces that bring the bold, comforting flavors of traditional Indian home cooking to modern kitchens.
Singing PasturesMeat Sticks
Meat Sticks
Founded by Holly and John Arbuckle, Singing Pastures grew from their shared love of the outdoors, farming, and nourishing food. Their meat sticks use traditional fermentation and slow-cooking methods with real hickory wood, bringing thoughtfully sourced ingredients and seriously flavorful snacking to busy days.
NouBon
Vanilla Fudge
Founded by Haitian-American sisters Pierrelande and Marie Saint Cyr, NouBon brings beloved Caribbean treats to American shelves. Inspired by the flavors of their childhood and traditional Haitian recipes, the brand creates small-batch confections like vanilla fudge that celebrate heritage, warmth, and community.
Little Latke
Potato Crisps
Founded by Taylor Blue, Little Latke transforms her mother’s beloved potato latke recipe into a crunchy snack you can enjoy year-round. Inspired by family traditions and the joy of bringing people together through food, the brand gives a classic comfort food a modern twist.
Esspo
Sweet Lemon Soda
Founded by Philippe von Borries, Esspo reimagines the afternoon pick-me-up by combining crisp carbonation with real cold brew coffee. Created for those seeking an alternative to sugary energy drinks, Esspo delivers refreshing flavor and a coffee-powered boost for whatever the day brings.
esspo.com
Lil Bucks
Bucks Crispy Treats
Founded by Emily Griffith, Lil Bucks began after she discovered crunchy sprouted buckwheat on an açaí bowl in Sydney in 2016. What started as an obsession grew into a national snack brand, creating crave-worthy crunch while supporting a better food system for people and the planet.
lilbucks.com
CHUH MatchaCrème Brûlée Matcha
Crème Brûlée Matcha
Founded by Andrew and Chloe Schundler, CHUH was born from a search for a smoother alternative to coffee and sugary energy drinks. The brand crafts creamy, slightly sweet matcha lattes with organic ingredients and ceremonial-grade matcha, making everyday energy feel refreshing and enjoyable.
YÜJ
Granola
Founded by Massiel Villanueva, YÜJ Granola grew from her family’s search for nourishing, delicious food during her son’s health challenges. Made with a mother’s love, YÜJ creates vegan, gluten-free, and soy-free granola that brings wholesome ingredients and family-inspired care to every bite.
Amborella Organics
Seed-Bearing Lollipops
Founded by Taylor and Brennan Clarke, Amborella Organics reimagines candy with seed-bearing lollipops infused with edible herbs and flowers. Each biodegradable stick can be planted after enjoying, turning a sweet treat into an opportunity to grow something beautiful and connect with nature.
amborellaorganics.com
Vego Bears
Santa Monica Gummies
Inspired by Southern California’s sunny beaches, Vego Bears launched in 2021 with a fresh take on gummy candy. Created by Candy People, these organic, plant-based gummies deliver playful fruit flavors and feel-good ingredients, proving that mindful treats can still be fun and delicious.
YumEarth
Holiday OG Gummy Fruit
Founded in 2007 by dads Rob Wunder and Sergio Bicas, YumEarth set out to make candy that parents could feel good about sharing. The brand creates organic, allergy-friendly sweets with vibrant flavors, bringing families colorful treats made with thoughtfully selected ingredients.
yumearth.com
The CPG Insider Box
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